SmartWebsiteManagement combines customer relationship management (CRM), marketing automation, landing pages, funnel builder, online scheduling and payments into one subscription. SWM’s feature set allows businesses to manage contacts, build websites, create funnels, run email and SMS campaigns, track deals and automate workflows from a single interface. This unified approach eliminates the need to juggle multiple tools and helps agencies deliver a repeatable, scalable service.

The platform includes an easy drag‑and‑drop website builder with hosted templates. Businesses can quickly create marketing pages, product promotions and blogs without coding. Pages are fully customisable, and hosting is bundled into the subscription—there’s no separate hosting bill. This means companies can launch unlimited sites and landing pages under their own domain and manage them from the same dashboard

SmartWebsiteManagement’s CRM organises all customer and prospect data in one place. It tracks interaction history, manages sales pipelines, scores leads and provides real‑time analytics. Having a unified contact database allows businesses to nurture leads more effectively, prioritise high‑value opportunities and see which marketing channels generate the best results. For agencies, the CRM supports multiple sub‑accounts so each client has a separate workspace.

Unlike many funnel builders that limit the number of funnels or require add‑on fees, SmartWebsiteManagement allows users to build as many funnels as needed. Funnels can include sequences of opt‑in pages, thank‑you pages and upsell pages with automated follow‑ups. Unlimited funnels mean businesses can experiment with different offers, segments and A/B tests without worrying about hitting capacity or incurring extra costs.

The platform makes it easy to create polls, surveys and lead‑capture forms and embed them on websites or landing pages. Responses are automatically stored in the CRM and can be exported to spreadsheets. By offering free resources (e.g., a guide or discount) in exchange for contact details, businesses can grow their email and SMS lists. Real‑time analytics show which forms convert best, enabling continuous optimisation.

SmartWebsiteManagement’s email marketing module lets users design emails from scratch or use pre‑built templates, schedule sends and personalise content. Campaigns can be targeted to specific segments, and reports track open rates, click‑throughs and conversions. Because the tool is integrated into the CRM, email activity also updates contact records and triggers automation workflows

The platform supports two‑way SMS campaigns, allowing businesses to send promotional texts or appointment reminders and receive replies. SMS messages can be automated through workflows, integrated with forms and funnels and used to continue conversations started via chat or missed call texts. High response rates and immediacy make SMS a powerful complement to email marketing.

AI Voice Agents answer inbound calls with natural‑sounding voices and advanced speech recognition. They can greet callers, collect information, update CRM fields, trigger workflows, route calls, transfer to human agents and even send SMS follow‑ups. Because they operate 24/7, AI Voice Agents handle after‑hours inquiries and reduce missed calls, providing consistent customer service without additional staff.

SmartWebsiteManagement offers several chat widget options. A website chat widget lets visitors ask questions in real time; collecting contact data triggers a CRM record and workflow. A live‑chat option allows visitors to type and receive replies without entering details. There is also a WhatsApp option that creates a contact record and moves the conversation to WhatsApp. Chat widgets provide immediate answers and personalise communication, helping to reduce cart abandonment and increase conversions. Customisation options—such as choosing chat bubble images, message prompts and consent check‑boxes—ensure the widget matches the brand’s look and compliance needs.

Small businesses often miss calls because owners are busy. Research cited by GoHighLevel shows that roughly 62 % of calls to small businesses go unanswered. The Missed Call Text Back feature automatically sends a pre‑set SMS when a call isn’t answered. Businesses can customise the message and test it, then use workflows to continue the conversation. This immediate response turns lost calls into leads and can route prospects to a booking calendar or nurture sequence. Without such a system, the revenue lost from unanswered calls can be substantial.

The All‑In‑One Inbox consolidates email, SMS, WhatsApp and other messages into a single dashboard. Users can respond without switching apps and prioritise tasks from one place, reducing clutterl. Contact details can be edited directly in the inbox, and tags or automation can be added to categorize interactions. Do‑Not‑Disturb settings are manageable within the same view, allowing personalised message timing. This centralised approach saves time, ensures no conversation is missed and makes follow‑ups more consistent.

Call tracking assigns unique phone numbers to different campaigns or keywords, then logs where calls are coming from. SmartWebsiteManagement’s call tracking shows which ads or keywords drive calls and identifies the phrases customers searched before dialling. Analysing this data helps businesses focus their ad budgets on the most effective channels and messages, leading to better conversion rates and lower cost per lead.

The reputation management module automates review requests via email or SMS, monitors incoming reviews and lets businesses respond quickly. Automated review links make it easy for satisfied customers to leave feedback, and negative reviews can be addressed promptly to protect the brand’s reputation. Another article notes that integrating review requests into workflows can boost credibility, as 95 % of customers read reviews before buying.

SmartWebsiteManagement integrates with secure processors like Stripe. Businesses can accept one‑time or recurring payments, manage subscription billing and automate invoicesi. Payment forms can be embedded in funnels or sent via email, and sensitive data is handled securely. Integrations with PayPal and other gateways provide flexibility for customers.

The calendar allows manual or automatic booking of clients and can sync with Google or Outlook. Users can view, edit and delete appointments, update statuses (completed, rescheduled or no‑show) and analyse trends like cancellation rates. Availability settings let businesses define slot duration, intervals, buffer times and daily appointment limits. Calendars can be embedded on websites or landing pages so customers can choose convenient slots. Different calendars can be created for each service or event, and bookings can be automatically assigned to team members based on availability or equal distribution

Automated booking reminders can be sent via email or SMS to reduce no‑shows. Buffer times and scheduling notice periods ensure that appointments are spaced appropriately and prevent last‑minute bookings. When a booking is made, SmartWebsiteManagement checks other calendars to avoid double‑booking and can automatically assign the appointment to an available team member. Collecting additional information through custom forms at the time of booking helps businesses prepare and improve the client experience.

Workflows allow businesses to trigger actions based on user behaviour—for example, sending personalised emails or SMS messages after a form submission or missed call. The CRM integrates with automation so follow‑ups, drip campaigns and reminders happen without manual intervention. AI tools can also handle simple inquiries and qualify leads before handing them off to humans. By building sequences that nurture prospects over time, users can increase conversion rates and customer lifetime value.

The Listings tool (powered by Yext) ensures that a business’s name, address, hours and other key facts are correct across more than 70 publisher sites. Users can view live listings, approve or reject suggested edits and monitor customer reviews. Maintaining consistent information across directories creates structured backlinks and improves local search rankings. Agencies can resell the listings service and set their own markup.

SmartWebsiteManagement includes a reporting dashboard that tracks marketing performance, including calls, appointments and campaigns. Businesses can monitor conversions, cancellations and no‑shows, and see which advertising channels generate the most engagement. The platform also offers custom report generation for key metrics like revenue, pipeline status and campaign ROI. These insights help users make data‑driven decisions and optimise future campaigns.

Answer Engine Optimization (AEO) is the practice of structuring content so that AI‑driven answer engines (e.g., ChatGPT, Perplexity, Google’s SGE) can surface concise responses. AEO differs from traditional SEO: instead of trying to rank a web page, it focuses on providing direct answers and leveraging structured data, schema markup and concise FAQs. While SmartWebsiteManagement does not automatically optimise content for AEO, its integrated blog, website builder and FAQ tools let businesses publish structured, authoritative content and schema. Combining SmartWebsiteManagement’s SEO tools with AEO best practices—such as targeting conversational queries and using clear, authoritative answers—helps ensure content is discoverable by AI answer engines